Tjin Lee is managing director and founder of the award-winning Mercury Group of companies which she founded in 2001 and comprises Mercury Events, Mercury PR, Mercury Creative and Mercury Marketing & Communications, and is an established industry leader in the PR and social media marketing space. A passionate entrepreneur, Tjin holds directorship in nine local businesses, including Curated Editions, Baby Style Icon and Wolfgang Violin Studio, and was also the recipient of the inaugural Singapore Tatler Young Achiever Leadership Award. Tjin is also a co-founder of CRIB. Most recently, Tjin together with a group of parents, founded Life Beyond Grades, a movement that hopes to bring about awareness of the rising depression and suicide rates among the youth in Singapore, related to the immense academic pressure kids face in school. Tjin is mum to two young sons.